What is the best way to advertise your YuFundMe page?

Choosing the correct words when sharing your campaign can be hard, which is why we’ve created easy message templates to share your campaign anywhere and everywhere that you’d like. To use this tool, all you need to do is copy one of the templates listed below and fill in what’s asked for in the bold brackets. 

We’ve included real life examples for inspiration as well.

Facebook messages templates

Facebook is an incredibly effective way of sharing, and if you’re messaging a close friend, a friend of a friend, or a community member, we’ve got your back. Copy a template, fill in the bold brackets, and you’ll be set up for success. Our fundraising experts have found that Facebook fundraising is incredibly effective. Every time you share your fundraiser on Facebook, it can net an average of $43 for your fundraiser.

What to say to your close friend:

Hi [close friend],

I’m reaching out to you because I’ve finally started a YuFundMe for [insert reason here]. [Remind your close friend why this cause means so much to you]. [Include the reason why you need the funds]. [Include what you’ve done on your own to get closer to your goal].

Here’s my YuFundMe link: [Insert YuFundMe Link here]

If you could support my YuFundMe by making a donation and then sharing it with your network, I would greatly appreciate it. I know that money can be tight, so please know that even $5 helps me get closer to my goal! Let me know if you have any questions and I’ll be happy to answer them.

What to say to a community member:

Dear [Community Member],

I hope you’re having a good day so far. I’m reaching out to you because we’re both a part of [insert Facebook group name ] on Facebook, and I wanted to share my story with you. [Include how you normally contribute to the group].

While [include shared interest] has always been a passion of mine, I’ve been looking to fill another passion- [Include reason behind creating your YuFundMe]. [Explain what you’re raising money for]. [Explain how this will positively impact your life]. [Share what you’ve done on your own to raise money for this reason].

To help with the rest of the costs, I’ve created a YuFundMe, which you can view here: [Insert YuFundMe link]

If you could support my YuFundMe by making a donation and then sharing it with your network, I would greatly appreciate it. I know that money can be tight, so please know that even $7 helps me get closer to my goal! Let me know if you have any questions and I’ll be happy to answer them.

What to say to an acquaintance:

Hi [friend of friend],

I hope you’re having a good day so far. I’m reaching out to you because we have [insert mutual friend] as a mutual friend, and I wanted to share my story with you. [Explain what you’re raising money for]. [Explain how this will positively impact your life]. [Share what you’ve done on your own to raise money for this reason].

To help with the rest of the costs, I’ve created a YuFundMe, which you can view here: [Insert YuFundMe Link here]

If you could support my YuFundMe by making a donation and then sharing it with your network, I would greatly appreciate it. I know that money can be tight, so please know that even $5 helps me get closer to my goal! Let me know if you have any questions and I’ll be happy to answer them.

Twitter & Instagram caption templates

Twitter is a great way to share your fundraiser with your followers in 280 characters or less, especially if you have a large audience following you already! A good fundraising strategy can make a huge difference and set you up for success, this is why it’s important to learn how to fundraise on Twitter. Don’t you know what to say? These message templates will help you pass through the struggle.

Twitter example 1

Please support my #YuFundMe by donating and sharing my link: [insert link here]. Thank you so much for your support!

Twitter example 2

I’ve had my #YuFundMe for [insert how many days]… thank you so much for your support! Please help me reach my goal: [Insert link here][#hashtag]

Instagram caption template

Instagram is the perfect place to share your YuFundMe when you’re on the go. We’ve created a sample post so you feel confident that you know exactly what to say.

Instagram post example

I’m excited to announce that I’ve finally started a @YuFundMe fundraiser to [insert reason here]. [Why this means so much to you]. [What you’re most excited for when you reach your goal]. Please support my YuFundMe by donating (even $7 helps) and sharing with your friends and family. Link is in my bio!

YuFundMe update templates

Updates are an important way to connect with your supporters throughout your YuFundMe, so be sure to post Updates often. If you’re not sure what to say, feel free to use either of our Update message templates below.  

Update example 1

Thank you to everyone who has shared my YuFundMe so far. If you haven’t donated yet, please consider donating $5 – $10 to get me closer to my goal. No donation is too small!

Update example 2

I’ve hit [insert percent of goal] of my goal in just [insert how many days] thanks to your support! Please continue to share my YuFundMe with your network to keep up the momentum.

When it comes to advertising effectively, you need to understand your audience so that you can get the right message in front of them. Usually, that means that you need to find your audience, wherever they may be. In this case, your audience is already on GoFundMe.

Think about it – people who want to fund a worthwhile cause are probably going to websites like YuFundMe. That isn’t due to advertising externally. That’s from putting together a very compelling message.

So how do you craft a compelling message?

Let’s start with your Campaign Description.

  • Image is everything. So use an amazing photo for your campaign. Pick something that really causes a reaction in people. You want them to care about your cause.
  • Even better. Create a video! If a picture is worth a thousand words, then a video is worth hundreds of thousands. Use a camera to record yourself talking about your cause and why it’s important to you. Write down what you want to say and make sure you’re being concise. Nobody wants a long boring video. Get your point across, and be authentic.
  • Use a descriptive headline that grabs attention. Don’t be boring. You should dedicate the bulk of your time to picking a great headline that captures WHY people should fund you. Use words with high emotional impact for best results.
  • Make the most of your campaign description. You have to say who you are, why you’re raising money, and, WHY ITS IMPORTANT. If you don’t get across the importance of your cause then people won’t care.

Now that you’ve crafted a high quality campaign description, you’ll want to get some traction. Post to Facebook, Twitter and any other social media you have. But don’t be spammy. People will check you out if they find value in what you regularly post. To give yourself a better chance of being seen, interact with people after you post. don’t mention your campaign. Just be friendly and genuine. Like and Retweet other people. If you provide value to others, they’ll be more likely to check you out and reciprocate.

If you have a really interesting cause, then you might want to write a press release. A press release is just a summary of what you’re doing and why it newsworthy, written in an objective tone. You can then contact local reporters and pitch them on your campaign. This will depends on how captivating your story is and how good you are at pitching it.

If you have relationships with people who have large social media accounts be extra nice to them and ask if they’ll share your page. If not, at least you asked!

Facebook ads are worth a shot too. But they take time to set up correctly and I wouldn’t recommend that route unless you already know what you’re doing. If you’ve had success with Facebook ads before, then you can follow the same process except target people who you think would donate. BTW – you can also target people who work in the press through Facebook ads. But that’s a marketing tactic for another post.

Anyway, good luck to you and I hope you raise enough money to support your cause 🙂

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