When it comes to advertising effectively, you need to understand your audience so that you can get the right message in front of them. Usually, that means that you need to find your audience, wherever they may be. In this case, your audience is already on GoFundMe.
Think about it – people who want to fund a worthwhile cause are probably going to websites like YuFundMe. That isn’t due to advertising externally. That’s from putting together a very compelling message.
So how do you craft a compelling message?
Let’s start with your Campaign Description.
- Image is everything. So use an amazing photo for your campaign. Pick something that really causes a reaction in people. You want them to care about your cause.
- Even better. Create a video! If a picture is worth a thousand words, then a video is worth hundreds of thousands. Use a camera to record yourself talking about your cause and why it’s important to you. Write down what you want to say and make sure you’re being concise. Nobody wants a long boring video. Get your point across, and be authentic.
- Use a descriptive headline that grabs attention. Don’t be boring. You should dedicate the bulk of your time to picking a great headline that captures WHY people should fund you. Use words with high emotional impact for best results.
- Make the most of your campaign description. You have to say who you are, why you’re raising money, and, WHY ITS IMPORTANT. If you don’t get across the importance of your cause then people won’t care.
Now that you’ve crafted a high quality campaign description, you’ll want to get some traction. Post to Facebook, Twitter and any other social media you have. But don’t be spammy. People will check you out if they find value in what you regularly post. To give yourself a better chance of being seen, interact with people after you post. don’t mention your campaign. Just be friendly and genuine. Like and Retweet other people. If you provide value to others, they’ll be more likely to check you out and reciprocate.
If you have a really interesting cause, then you might want to write a press release. A press release is just a summary of what you’re doing and why it newsworthy, written in an objective tone. You can then contact local reporters and pitch them on your campaign. This will depends on how captivating your story is and how good you are at pitching it.
If you have relationships with people who have large social media accounts be extra nice to them and ask if they’ll share your page. If not, at least you asked!
Facebook ads are worth a shot too. But they take time to set up correctly and I wouldn’t recommend that route unless you already know what you’re doing. If you’ve had success with Facebook ads before, then you can follow the same process except target people who you think would donate. BTW – you can also target people who work in the press through Facebook ads. But that’s a marketing tactic for another post.
Anyway, good luck to you and I hope you raise enough money to support your cause 🙂